Joy Loverde

Joy Loverde

Imagine this: You’re busy at work, preparing for an afternoon presentation, when the telephone rings; it’s the doctor’s office telling you to come to the hospital, your mom fell and broke her hip. And life as you knew it changed in an instant.

If you are not currently caring for an elderly family member, you soon will be. With an aging population upon us, not only can we expect to take on the role of our parents’ caregiver, there are grandparents, aunts and uncles, spouses and siblings who also will require our attention.

With a profound understanding of the problems associated with family caregiving, and a seasoned family caregiver herself, Joy Loverde translates complicated eldercare issues into practical solutions. She offers practical, doable solutions to these issues, uniquely combining the concepts of “planning” and “communication,” giving audiences the tools and tips they need to proactively address their own eldercare situation immediately. Joy’s customized programs are ideal for professionals and family members who want to lessen the financial and emotional stresses often associated with caring for elderly loved ones.

Joy is recognized as one of the leading experts on family caregiving, eldercare and successful aging. Her best selling book, “The Complete Eldercare Planner: Where to Start, Questions to Ask, How to Find Help” (2009, Revised and Updated, Random House), reflects the depth of her understanding and compassion for the needs of older Americans.


  • Successful Aging: Discover What’s Next for You
  • Are You Ready? Caring for Aging Parents and Loved Ones
  • Aging Parents: Talking about Tomorrow
  • Making the Most of Holiday Visits with Your Aging Parents



Full Biography

Full Biography

Joy Loverde is author of the best seller…. The Complete Eldercare Planner: Where to Start, Questions to Ask, How to Find Help (Random House, 2009, Revised and Updated). “The book is the best we saw…” says the American Medical Association.

Joy founded Silvercare Productions in 1989, and serves as a mature-market consultant to manufactures, attorneys, financial planners, insurance professionals, clergy, healthcare providers, senior housing administrators, and other members of the fast-growing mature-market industry. Prior marketing experience includes employment at J. Walter Thompson and Taithum Laird and Kudner, Chicago.

As a professional speaker, Joy specializes in keynotes and workshops geared for family members and caregiving professionals. Corporate America, women’s groups, conferences, church groups, alumni associations, adult education, retreat directors, and other organizations hire Joy to offer practical tips on caring for aging parents and loved ones. Past keynotes include: National Institutes of Health, Society of Human Resource Management, Xerox Women’s International Conference, Employee Services Management Association, Catholic Charities, Employee Assistance Professionals Association, Int’l Association of Office Administrators, U. S. Department of Labor – Women’s Bureau, Northwestern University, Governors’ Conference on Aging, Seattle Study Club, American Business Women’s Association, Aging in America Conference, American Seniors Housing Association, and Network of Women Entrepreneurs.

Over 25-years of experience as voice-over and on-camera spokesperson, Joy’s clients include Energizer Battery Company, Dakim, Presto among other endorsements. Interviews include the Today Show, CBS Early Show, Fox News, National Public Radio, Bloomberg Radio, CNN Headline News, WGN, Wisdom Channel, ABC News Now, Right on the Money,,,,, and Yahoo!Broadcast.

During her career, Joy has been quoted in the Wall Street Journal, Money Magazine, Reuters, Chicago Tribune, Washington Post, LA Times, Better Homes and Gardens, Real Simple, Good Housekeeping, Family Circle, Working Woman, and HR Magazine among many others. USA TODAY ran a four-part series on Joy’s eldercare programs. Joy’s hands-on video’s for employed caregivers are featured on and

A frequent contributor to trade and mainstream publications, Joy’s articles have appeared in Reader’s Digest New Choices, World @ Work Journal, American Compensation Association Journal, TEC International Organization of CEOs, Journal, Employee Services Management Magazine and others. Blogs and columns include,, Today’s Chicago Woman.

Service to America’s Business and Spiritual Community. Joy is an active member of Chicago’s historic St. Joseph Church and recently awarded the Certificate of Appreciation from Mayor Richard M. Daley for exceptional contributions provided to the City of Chicago.

An avid advocate for the prevention of elder abuse, Joy established the Center for Older Adults’ caregiver support group as part of The Fourth Presbyterian Church located in the heart of Chicago’s Magnificent Mile. Joy is a family caregiver for her elderly mother among other elderly family members, and is married to family law attorney, David V. Schultz. Joy resides in downtown Chicago.

Joy enjoys exploring her Italian heritage with yearly family visits to Lucca, Italy as well as studying the Italian language, arts, music, and cooking.

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