Tom Vierhile

Tom Vierhile

As Innovation Insights Director of Datamonitor Consumer, Tom Vierhile provides cutting edge analysis and interpretation of trends in the consumer packaged goods marketplace. Tom has over 20 years of experience in consumer packaged goods reporting and analysis, much of that with Datamonitor’s Product Launch Analytics database of new products. He is an internationally recognized expert on new product marketing and is often quoted in publications like USA Today and The Wall Street Journal. Tom has authored many articles on new products for a variety of trade publications, including Prepared Foods magazine as well as Candy & Snack Today. Tom writes a monthly column for Just Drinks, and periodic articles for Natural Products Insider.

Tom has a Bachelor’s Degree in Marketing from St. Bonaventure University and an MBA from the State University of New York at Buffalo.

 

 

 

 

 

 

 

 

 

 

 

PROGRAMS:

FORESIGHTS FOR THE FUTURE: A LOOK at WEAK SIGNALS IN CONSUMER PACKAGED GOODS WITH THE STRENGTH TO MOVE AND SHAPE MARKETS

Hindsight can be valuable, but foresight is truly priceless. “Foresights for the Future” is a future-focused presentation that provides an early warning for emerging trends, opportunities and even threats with the potential to move and shape packaged goods markets in the future.

Utilizing London-based Datamonitor’s proprietary TrendSights trend tracking framework which includes tools like global consumer surveys and the tracking of truly innovative new product launches, “Foresights for the Future” will give you an early read on where packaged goods markets and consumers are headed to help inspire your planning and new product development.

MUSCLING TO THE TOP: INSIGHTS, GROWTHAND THE PROMISE OF PROTEIN

If you could design the perfect nutrient, what would it look like? If you wanted it to keep you fit, feeling full and perhaps even energized, it may look a lot like protein. This nutrient is not only vital to human health, but is increasingly recognized as a key to good health. A comprehensive yet intriguing exploration of protein’s rising popularity in the food industry will be made. Through an analysis of innovative ingredients and consumer products entering the market, along with an examination of changing consumer attitudes toward protein, actionable intelligence for new product success is provided.

WHAT DOES NEW PRODUCT INNOVATION SAY ABOUT THE FUTURE OF PREBIOTICS AND PROBIOTICS?

For many years, prebiotics and probiotics have been hailed as being at the cutting edge of functional food, beverage and supplement product development. But significant numbers of consumers do not appear to be convinced. Most are unfamiliar with prebiotics or probiotics, and product launches tend to be less than clear about actual health benefits conferred by probiotics and prebiotics. So where is the market for probiotics and prebiotics headed? Attend this presentation and find out. See where consumer attitudes are going, and how product introductions are capitalizing on new opportunities throughout the packaged goods industry. Witness how health benefits for probiotics and prebiotics themselves are expanding, with the potential to create promising new usage opportunities and market niches going forward.

Full Biography

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