Paul Chaney

Paul Chaney

Paul Chaney, known to many as “The Social Media Handyman,” is an Internet marketing consultant, popular speaker, trainer. He provides Internet marketing, social media consulting and training services to small and medium businesses, advertising agencies and non-profit organizations. Paul’s expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives. He is a knowledgeable, accomplished, articulate speaker who covers a number of topics related to Internet marketing, social media and business blogging.

Paul is author of three books on the topics of business blogging and social media marketing:

  • The Social Media Handbook ~ New Release ~
  • Realty Blogging: Build Your Brand and Outsmart Your Competition
  • The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
  • The F-Commerce Handbook: 10 Secrets to Unlocking the Sales Potential of Facebook

Since 2005, Paul has led numerous business blogging and social media workshops, including the first ever such seminar to be held in Asia. He was also invited by the U. S. Department of Commerce to lead a series of social media workshops to business people in the Ukraine.

Paul sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute and SmartBrief on Social Media. He is a feature writer for Practical Ecommerce on the topic of social commerce and is Associate Editor of Social Commerce Today, a leading blog covering the topic of social commerce.

Paul is a Technical Editor for Pearson and Wiley publishing and has worked on many of the For Dummies series books related to blogging, SEO and Internet marketing that have been written to date. He was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.

TOPICS

The Digital Handshake: Proven Strategies to Grow Your Business Using Social Media
Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world. Participants will learn:

  • Why social media marketing is the wave of the future (and the NOW!)
  • How to use social media to increase word-of-mouth and new client referrals
  • How online conversations can lead to the building of long-term, trusted client relationships
  • Seven of the most commonly used social media tools for engaging customers

The Complete Guide To Twitter For Business
Everyone is a-twitter about the microblogging application Twitter. Questions run the gamut from “What is Twitter?” to “How do I use it for business?” Well, Paul Chaney wrote the book on using Twitter for business. Literally! It’s called The Complete Guide to Using Twitter for Business and in this powerful session you’ll learn how to:

  • Get started and set up your bio and avatar
  • Effectively market your business and generate tons of leads
  • Use Twitter to network with others in your industry or community
  • Stay connected to customers and prospects
  • Monitor what is being said about your company, products, services, industry and competition
  • Gather valuable feedback about products or services
  • Find answers and get advice
  • Offer proactive customer service
  • Promote events, products and services
  • Drive traffic to your Web site or blog
  • Share helpful content such as articles or blog posts

How To Harness The Power of Facebook To Explode Your Business
Facebook is the largest social network on the planet. With over 200 million members and growing it has crossed into mainstream adoption and not just by teens and college students either. In fact, the fastest growing demographic in Facebook are those age 35 and older. Your audience is already there! In this easy-to-follow session, Paul leads you to building your own powerful brand and leveraging your network to engage your prospects for profit. Just some of the things you’ll learn in this session are:

  • How to set up an effective personal and public profile ((formerly known as a Facebook Page)
  • How to set up groups
  • How to promote an event
  • How to effectively market your business and attract new clients
  • When it is or is not profitable to use a Facebook ad
  • The single-most costly mistake in social networking and how to avoid it

Plus! Everyone who attends this session receives Paul’s FREE REPORT “The 17 Things Your Competitors Hope you never find out about Facebook!”

The Eleven Immutable Laws Of Blogging
A Master Blog Coach, Paul is an accredited expert with almost a decade experience in business blogging. If you want to build a powerful brand on the web, then blogging can be a critical part of your overall strategy. Attend this session and walk away with a clear understanding of how you too can use your well-strategized blog as a powerful marketing and communication tool to drive business. Just some of the things you’ll learn:

  • Ten things to know before you blog
  • How to choose the blog platform that’s right for you
  • Seven easy blog copywriting techniques
  • 21 proven ways to market your blog to generate traffic and build community
  • How to find your blogging voice
  • How to make a blog your social media headquarters and drive business to your company
  • How to use your blog to build your online reputation and advance your career

 

Real Estate Blogging
Taking its queue from Paul’s book Realty Blogging, this presentation deals with how Realtors can use blogs to build their personal brand, define themselves as neighborhood experts and generate leads.

Healthcare 2.0
A presentation specifically designed for healthcare marketing and public relations professionals. Paul outlines the ways social media has impacted the industry and what hospital systems and physician practices can do to respond.

  • Building Blogger Relations
  • How to Change Negative Brand Perceptions
  • Intro to Social Media
  • Monitoring Your Online Reputation
  • The Lost Art of Listening

WORKSHOPS

The Digital Handshake Workshop
This half or full-day workshop takes principles taught in The Digital Handshake presentation into much greater detail. Participants will learn:

  • Paul’s three-step method for creating a social media marketing strategy
  • How to use social media tools such as blogs, podcasts, RSS and social networks for marketing and business communication.
  • How to determine your social media marketing readiness and which tools are right for your company or organization
  • How to monitor and measure your online reputation
  • How to use social media to increase word-of-mouth and new client referrals
  • How online conversations can lead to the building of long-term, trusted client relationships

Business Blogging Bootcamp
A half or full-day workshop covering everything companies or organizations need to know about how to use blogs as a marketing communications tool. Topics include:

  • 10 things to do before you blog
  • 10 strategic benefits to business blogging
  • Choosing a blog platform
  • Blog writing styles
  • Establishing a blogging policy
  • Handling negative comments
  • Blog marketing

Healthcare 2.0 Workshop
A half or full-day workshop for healthcare professionals. Takes principles taught in the Healthcare 2.0 presentation into much greater detail.

PAUL CHANEY’S BOOKS:

Full Biography

Full Biography

Paul is a social media marketing consultant, speaker, trainer and author of two books on the topic: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley, and Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill.

Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy.

Paul sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media. He is also a contributing editor for Practical Ecommerce magazine on the use of social media for marketing and, more recently, became Associate Editor at Social Commerce Today.

Paul leads numerous social media workshops around the country, and holds the distinction of leading the very first business blogging seminar ever to be held in Asia. Paul recently traveled to Ukraine at the invitation of the U.S. Department of Commerce to do a series of workshops for Ukrainian business people.

Paul is a Technical Editor for both Pearson and Wiley publishing and has worked on most of the For Dummies series books related to blogs and Internet marketing that have been published since 2005.

He has spoken to groups as small as a dozen to as large as several hundred and to a wide range of audiences including small business owners, real estate agents and brokers, healthcare professionals, public relations, attorneys, and marketing and advertising executives.

Paul has presented to groups locally, nationally and around the globe, being chosen as one of two people to present the first business blogging conference ever held in Asia. In 2011, Paul traveled to Ukraine at the request of the U.S. Department of Commerce to introduce social media to Ukrainian businesspeople.

Some of the organizations Paul has presented to include: Intel, Broadsoft, National Association of Realtors, Houston Association of Realtors, ERA Stirling, Inman News and Society for New Communications Research.